Town's Play-Off Semi-Final against West Ham will be worth at least a £1m to the winner confirms Blues' chief executive Derek Bowden.

Speaking to the Club website, Derek said: "The four clubs in the Play-Offs will each receive about £250,000.

"Getting to the Final in Cardiff though would take that income up to a minimum of £1m.

Derek Bowden

"It's been tradition now over the last four years that the winners of the Final donate their half of the proceeds from the game to the losing side, that's normally about £750,000."

The winner of the Play-Off Final would stand to receive a cash injection of £20m for a place in the Premiership and Derek adds: "That's why it's the richest prize in world football."