The Club have added new selling positions for supporters to purchase the matchday programme in time for the game against Leeds.

A new kiosk, inside the Portman Road turnstiles for the Sir Alf Ramsey Stand has been introduced. There is also a re-positioned seller on the corner of the fieldturf inside the East of England Stand turnstiles and improved initial distribution levels amongst all other kiosks and sales positions around the stadium. 

“We rolled out a completely new operation for the first game with Millwall and as with any venture like this we’ve learnt a few lessons and listened to feedback from the fans who buy the programme and the staff who sell it,” Lee Hyde, the Club’s director of retail operations, explained to the Club website.

“There were a few distribution issues with the first game and a few bottle-necks. We’ve taken this on board and adjusted things slightly for Leeds onwards.”

Fans wishing to purchase a programme for the match on Saturday can do so in the following locations:-

• three programme kiosks located outside the stadium in Portman Road

• two programme kiosks located outside the stadium in Sir Alf Ramsey Way

• Programme seller inside East of England Stand turnstiles

• Programme seller inside Sir Alf Ramsey Stand Turnstiles 59-62 (opposite entrance to Sir Bobby Robson Suite / Legends Bar)

• Programme kiosk inside Sir Alf Ramsey Stand Turnstiles 1-9

• Planet Blue Superstore

• Planet Bluey (inside East of England Stand turnstiles)

The Club also have copies of the programme from the game against Millwall available from the Planet Blue superstore. 

Supporters are reminded that programmes are no longer sold at half-time, with all un-sold copies before kick-off being stocked in Planet Blue after the match. Both the Planet Blue and Planet Bluey store re-open for 30 minutes after the final whistle.

The free poster given away to fans who purchase Saturday’s matchday programme features Luke Hyam, who has just signed a new three year contract at Portman Road.