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31 July 2013

New initiative receives great response from Blue Army

Simon Milton accepts he faces a big challenge after the launch of the Academy Association, but he is relishing it.

The former Town player is now Academy sponsorship manager at the Club and is heading up the new initiative that is aiming to bring in £500,000 over the next year to support the Club’s decision to go for Category 1 status Academy as part of a five year plan. 

Town are currently at Category 2 with around a £1m investment. The step up to Category 1 means a spend of £2.4m. That’s where Milts and the Blue Army come in. 

“Make no mistake, the owner is funding the Academy. He has put in a significant amount of money and will continue to do so,” Milts told the Club website. 

“My job is to go out there and see if I can raise funds through sponsorship that will help with the extra cost that comes with going to Category 1. 

“Since the launch of the Academy Association yesterday, I’ve had phone calls and emails, over 100 emails in fact from people who want to get involved. 

“I’ve had businesses contact me, long term sponsors contact me, and individuals contact me. They want to invest in the Academy and that’s great news. 

“I’m not really surprised – I say that because I know what the Academy and developing our own players means to the supporters of this Club but I still know it’s a massive challenge to raise £500,000. 

“It’s tough out there. Everyone is having to watch what they spend – the man in the street and the man in the boardroom. That’s why we’ve put together a number of options that will hopefully cover the fan who say wants to get involved at a fiver or tenner a month up to the sponsors who want to invest more heavily. 

“We’ve got incentives to get on board as well, including guaranteeing tickets for the Play-Off final if we get there, hospitality in the directors’ box at Portman Road and a lot more, right across the board – from car stickers to a place in the team group at the official photo call.”

To find out full details of the Academy Association, click here.      

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