Skip to main content Skip to site footer


17 April 2014

We catch up with Director of Retail Operations, Lee Hyde, who explains how and when supporters can get hold of the new adidas Town kits

adidas Kit Pre-Orders: Fans Guide

Town are due to unveil their brand new 2014/15 adidas kits over the coming weeks, as we start to gear up for the new season. The announcement of the new four-year supply contract with adidas has caused huge excitement amongst the Blue Army, with the Club being inundated with requests for images and details surrounding the new kits. The official website caught up with Director of Retail Operations, Lee Hyde, to find out more.

Okay, so the number one question Lee, when can fans see the new kits?

LH: Fans will be able to see the new away kit in full on Monday 21st April at the Bournemouth game. We will have the kit displayed on mannequins in our Planet Blue Superstore and Planet Bluey store. Fans will be able to pre-order the new kits in advance of its arrival in early July. With regards to the new home kit, we will be launching this for the first time on Saturday 3rd May at the Sheffield Wednesday game. Again this will be available in-store to see and pre-order.

Will the new kits be shown anywhere else?

LH: The new away kit will be shown on the cover of the Bournemouth matchday programme and there will also be a souvenir poster inside the programme.

What if fans aren’t able to make it to these matches?

LH: Fans will be able to see the kits unveiled on our official Club website,, on our social media channels @Official_ITFC /@ITFC_PlanetBlue (Twitter) and (Facebook) on the above dates. The unveilings are also due to be covered in the local media and on our own in-house Ipswich Player service. Fans will be able to place pre-orders online at from these dates too.

When will the kits be available to buy in-store?

LH: The away kit will be available to buy off the shelves during the first week of July. We can’t fix this date at this moment in time as we are awaiting confirmation of the 1 day closure required for the store rebrand. The home kit will be available to buy around seven to 10 days later. The kits will be launched for sale online at on the same dates.

How much will the new kit cost?

LH: The new shirts will be £34.99, for youth sizes, and £44.99 for adult sizes. We have aimed to keep this cost as affordable as possible. The quality of kit manufacture supplied by adidas is of the very highest quality and we are sure that our fans will love the new kits.

How does the online pre-order work?

LH: Pre-orders will be available online from the launch dates. Fans should be aware that these orders will not be despatched to arrive until 1st July (Away) and later for Home pre-orders. Therefore, if other merchandise products are required sooner than this, they should be placed on a separate order which will be despatched on our standard Next-Day service. We will endeavour to land all pre-ordered shirts on the doorsteps of those who order them on the actual day of release, although this is not always possible.

Advertisement block