Skip to main content Skip to site footer
Ticket News


20 March 2014

Lower tiers see £9 increase, U11s frozen at a tenner plus Premier League incentive

Town have unveiled the Early Bird pricing for 2014/15 season tickets, with the lower tiers around Portman Road seeing an increase of just £9 for adults. 

The Club are also offering supporters the chance of a 'free' season ticket to watch Town in the Premier League in 2015/16 should Blues win promotion next year. 

Adult season tickets will be priced at £399 next term in all lower tiers, that’s £17.35 per game over a Championship campaign and represents a saving of more than £230 compared to current matchday prices. 

The U11s season ticket has been frozen again at just £10 for the year, that’s just 43p a game, while U16s have a slight increase but the average price per game works out at just £4.91. 

Season tickets for concessions will be available from £289 (£12.56 per game), while U20s will pay from £231 (£10.05 per game). 

Increases in the upper tiers around the stadium for a standard season ticket are around six per cent in what is only the second time the Club has increased the price of season tickets in eight years. 

Supporters will continue to be able to spread their payments over 12 months using the Club’s interest free direct debit payment scheme, with those that utilised the facility last season automatically renewed for 2014/15.

If Town are promoted this season, the Club’s Premier League Price Pledge will apply but if Blues remain in the Championship, then season ticket holders who purchase before the Early Bird deadline of April 14 and who are investing £10 a month in the Club’s Academy Association for the year will receive a FREE season ticket for 2015/16 should Town win promotion to the Premier League next year.

“One look at the Championship table illustrates the progress we have made over the past year or so,” said Town joint managing director, Jonathan Symonds. 

“Under Mick, we are heading in the right direction and striding closer to our ambitions of Premier League football. 

“While success at first-team level is obviously the priority, we are also committed to investing in homegrown talent through our Academy and we hope to reach Category 1 status by the end of the season. That will put us in the best position to find and develop our own players and see them progress to the first-team.”

Supporters will be able to purchase season tickets from Monday, March 24 with the best prices available via online before the Early Bird deadline of April 14. 

See the Club website for full prices and details, with supporters able to purchase or renew on or via the normal channels.  

Junior Blues will have a new look for next season, with three age categories introduced. Click here for full details.

Early Bird season ticket prices – the facts 

Cheapest season tickets 
Adults £399
Concessions £289       (Seniors/Students)
Under 20 £231
Under 16 £113
Under 11* £10
*when bought with an adult season ticket

Watch football at ITFC throughout the 2014/15 season for as little as:
Adults                 £17.35 per game
Concessions    £12.56 per game               (Seniors/Students)
Under 20            £10.05 per game
Under 16            £4.91 per game
Under 11        43p per game

Compared to matchday prices for 2013/14, season tickets offer a saving of:-
Adults £230.50 
Concessions £178.50 
Under 20 £236.50 
Under 16 £77 
Under 11 £180 

That amounts to...
Adults – nine games free  
Concessions - nine games free 
Under 20 - 12 games free 
Under 16 -10 games free 
Under 11 – 22 games free 

Family prices 
The average price paid for a family of four, based on two adults, one U16 and one U11 as season ticket holders in the family area is £40.04 per game. 

The average price paid for a family of three, based on one adult, one U16 and one U11 as season ticket holders in the family area is £22.69 per game.

Fifty (per) Cent
More than 50 per cent of adults currently sit in a seat at Portman Road that could be renewed for just an extra 39p per game. 

Price increase
This is only the second time in eight years that season tickets have been increased.

Academy aim 
The Academy Association was launched at the start of this season to give supporters and businesses the opportunity to back the Club’s push for Category 1 status, with Town looking to have 50 per cent of the first-team squad made up of homegrown players for the 2017/18 season. Click here for details of the Academy Association.


Advertisement block