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23 May 2014

Fans have their say on Club issues

The latest supporters’ forum that sees Town fans and the Club discuss topics took place towards the end of the 2013/14 season. Here’s what was on the agenda...

It was agreed by Forum members that supporters were now familiar with using the online season ticket and matchday ticket booking procedure although it was felt that instructions would be a useful tool to have on the Club website to explain to those who are not so comfortable using the system.   
It was asked why supporters cannot purchase an U11 season ticket in Upper Sir Bobby’s but the Club pointed out that it’s not a designated family area. Ideally families need to move into the family areas.  

New arrival 
Paul Shaw (Concourse Manager) was introduced to the Forum. He runs all the concession outlets in the stadium.  He joined the Club in November last year and previously worked at Colchester United and at Essex County Cricket Club. Paul said that his main priority is to provide a quick, efficient service, adding that he wanted to ensure that supporters are not queuing for long periods of time.  To help this, some of the beer is carried around in back packs (these cannot be taken pitch side).  The Club said that there had been a big recruitment drive and Town now employ 120 staff on a matchday.  It was commented that at Brighton, the drinks were pre-poured which really worked well.  Paul responded with concerns that the Club would risk serving flat beer. Sales in hot dogs have increased significantly. Town are clamping down on food being brought into Legends, which has been purchased from outside the stadium.

Marketing Manager
The Forum said the Club needed a Marketing Manager and Neil Hawes joined the Club nearly a year ago in that role. He has a wealth of experience, working in marketing and broadcast and was introduced to the Forum.  Neil explained how the Club use the latest technology, communicating on Facebook, Twitter and other social media to reach as many fans as possible. There is now one official Facebook page for ITFC which has been verified and has 34,000 members. Neil added that the Club’s activities will be promoted via social media, local press as well as through flyers and posters. Neil also explained that he was working very closely with the students in the area and trying to promote the Club to them.

Matchday programmes
A Forum member said that lots of people have commented that the programmes are sold out very quickly and they hadn’t been able to purchase one.  The Club explained that all unsold programmes are automatically put back into the Planet Blue shop.  The Forum all agreed that they were very pleased with the content of the programme.

Family areas
It was asked whether supporters can carry on sitting in the family areas, even if they don’t have families with them? The Club commented that we have quite a few family areas but that the make-up of those areas was something the Club would look at in the future.  

PA system
It was asked if the Club can look to improve the PA system in North Stand Lower. The Club said that all systems were checked before each game and were in good working order.

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