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Club News


14 October 2014

Mick and Cole support Club's move to inspire youngsters at literacy

Town boss Mick McCarthy and midfielder Cole Skuse were at Coldfair Green Primary School in Saxmundham yesterday to launch a new education initiative aimed at inspiring youngsters in literacy. 

The ITFC Education Programme, which has been created by the Club and is sponsored by the Seckford Foundation, focuses on Key Stage 2 reading, writing, speaking and listening skills, helping children to develop their abilities through real-life learning.

With the support of Ipswich Town themed learning resources created by the Football Club, pupils from the school prepared questions for Mick and Cole as they took on the role of journalists for the afternoon with the aim of producing an article either for a newspaper, a football programme or a website.

“It’s an exciting initiative and one that that the players and myself will be involved with and supporting through the year,” said Mick, who spent the afternoon giving some excellent and honest answers to the children’s questions, having photos taken and signing autographs.

Cole, who has taken on the role of Schools Ambassador at the Club, added: “If football can be used as a tool to encourage youngsters to learn, then I’m all for it.”

Town managing director Ian Milne added: “This is an initiative that our public relations manager, Jade Cole, has been working on for a number of months. We enlisted the help of educational consultant Nadine Avenal to ensure we understood as a club, how we can effectively support local schools.

“We are delighted to be in a position to launch the project thanks to the support of the Seckford Foundation and are pleased to announce Coldfair Green Primary School as the first official school to take up the ITFC Education Programme and in doing so, become a ‘Friend of Ipswich Town Football Club’.”

Roger Finbow, the Seckford Foundation’s Chairman of the Governors, said:  “Through its established links with education, the Seckford Foundation firmly believes in the value of gaining good literacy skills at an early age.  

“This exciting project brings a hugely popular sport into the classroom and we hope it will encourage many young pupils in Suffolk to become more interested in their reading and writing skills.  By using both the football and the media connections we hope it will appeal to many schools and we look forward to watching the progress over the coming year.”

Schools across Suffolk are being invited to become a ‘Friend of ITFC’ and in return will receive a range of benefits including one adult and one junior season ticket for the school to use as a reward incentive for pupils, signed merchandise for fundraising along with coloured posters and a DVD featuring Mick and a number of Town’s first-team players to promote reading throughout the school. Schools will also have the opportunity to access the ITFC Creative Writing Project as part of the ITFC Education Programme, where students have the chance to become real-life journalists for the day by interviewing Ipswich Town players who visit their school. 

For more information or to register your school’s interest please email

Photos courtesy of EADT.

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