History made as Town link up with local charity
For the first time in the Club’s history, Ipswich Town will carry the name of a charity on the back of the first-team shirt for the 2017/18 season.
After considering many fantastic local organisations, Blues have opted to promote the terrific work done by East Anglia’s Children’s Hospices (EACH).
The EACH name will appear on both home and away shirts worn by the players on matchday with the ground-breaking partnership also seeing a number of other benefits to the charity. The EACH name will also appear on the back of the shirts worn by the Ipswich Town Ladies team.
EACH supports families and cares for children and young people with life-threatening conditions across Essex, Cambridgeshire and Norfolk as well as Suffolk and currently have more than 800 people benefiting from their service.
They rely on donations for the majority of their income and each year they need to raise more than £5 million from fundraising alone.
Slight changes in the rules regarding shirt ‘sponsorship’ have allowed Town to utilise the space on the back for the coming season with of course the charity’s name appearing on the shirt free of charge.
“It’s something new for us and it’s an exciting concept which has been well received by the Club’s supporters,” said Town MD, Ian Milne.
“The owner [Marcus Evans] was very keen for us to work with a local charity and it was a difficult decision on who to select because there is so much great work being done in the community by a number of organisations.
“We have decided to promote EACH this year. The manager and the players have seen firsthand the fantastic service and comfort they provide when they have visited The Treehouse at Christmas last year and in previous years.
“We look forward to working with EACH and to continue our relationship with other local charities through the year. It’s our intention if possible to continue the shirt partnership with different charities over coming seasons.”
Town boss Mick McCarthy added: “It’s a great link-up. An official link-up now as well. I have been to EACH on our Christmas visits and the work the staff do there is fantastic.”
Graham Butland, EACH chief executive, said: “We’re thrilled to be benefiting from this unique opportunity. The care and support we offer to families is hugely important and the need to raise awareness is therefore great. This exciting partnership will undoubtedly be a boost to everyone involved with EACH and we look forward to working with Ipswich Town over the year and wish them every success on the pitch.”
Joining Mick, his players and EACH representatives in announcing the partnership at the Club’s training ground were Liam Covey and Maisy Bareham.
Liam, 13, lives with a very rare condition called neurodegenerative Langerhans cell histiocytosis (LCH) which affects his vision, speech, memory and co-ordination. He benefits from physiotherapy at EACH.
Maisy, six and from Ipswich, is the sister of a nine-year-old boy who also receives care from The Treehouse.
Liam and Maisy received the first Town shirts with the EACH logo on, which will also be signed by the first-team squad.
The charity’s name will not appear on Town’s ‘fan shirts’ but supporters will be able to purchase the logo which will be applied by the Club at £2.50, with all profits going to EACH. They can be purchased online and in-store from July 25.
For more information on EACH, click on www.each.org.uk.
Photos: Laura Macleod