History to be made by Town as Club to carry name on back of matchday strip
Town are planning to promote a local charity by carrying their name on the back of the first-team match shirts next season.
It will be the first time in the Club’s history that a name outside of the Club will appear on the back of the shirts.
The charity’s name or logo will be printed just below the numbers on home and away shirts worn by the first-team squad on matchday, with the partnership also seeing a number of other benefits to the charity.
The charity’s name/logo will not appear on Town’s ‘fan shirts’ but supporters will be able to purchase the emblem which will be applied by the Club for a nominal fee if desired, with all profits going to the charity.
“It’s something new for us and it’s an exciting concept,” Town MD, Ian Milne, has told the Club website.
“When we looked at the idea, the owner was keen for a local charity to be represented on the shirts rather than have any commercial aspect and the reaction we have had from possible charity partners has been very encouraging.
“Hopefully we will be able to make an announcement over the next week or two.”
Slight changes in the rules regarding shirt ‘sponsorship’ have allowed Town to utilise the space on the back for the coming season with of course the charity’s name appearing on the shirt free of charge.