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Club News


17 April 2019

Prices down by 15 per cent; price freeze if promoted; watch Blues for less than £15 per game...all you need to know...

Adult season ticket holders renewing for 2019/20 will be able to watch Town  play from just £14.08 per game.

The Club have cut the season ticket prices for next year’s campaign by 15 per cent in the Family Enclosure and 12.5 per cent in all other areas, meaning an adult and THREE children under 12, all renewing, can watch Blues play for a total of only £19 per game, while in the lower tiers behind the goals an adult will pay £14.47 per match.

The price for seniors renewing starts at £10.22 per game, while U23s will kick off at £7.65 per match and U19s at £3.91.

In addition, all supporters who purchase a season ticket for 2019/20 before the first day of the season will have their ticket frozen at that price if the Club is promoted to the Championship for 2020/21.

The Club have also introduced Town Targets. If 12,000 season tickets are sold before the Early Bird deadline of May 6, prices will drop by an additional 10 per cent. If 13,000 sold - that will increase to a 15 per cent discount; if 14,000 are sold - that will trigger an extra 20 per cent drop.

“We spoke with a number of supporters to gauge their opinions and carried out  a survey before finalising our prices,” Town’s general manager of football operations, Lee O’Neill, told the Club website.         

“We are expecting to lose close on £9 million in revenue for next season so it’s a balancing act between protecting season ticket revenue and getting the price as low as we can. We hope supporters think we’ve got it about right.

“With season ticket prices dropping 10 per cent last year and between 12.5 per cent and 15 per cent for 2019/20 - and perhaps more - there has been a significant decrease in price over the last two years.”

The Club have linked up with a host of local businesses, from fish and chip shops, to mechanics, to hairdressers to offer discounts to season ticket holders in the ITFC Rewards scheme.

Season ticket holders can continue to take advantage of the Club’s interest free Direct Debit payment scheme over 12 months. 

Match ticket prices have also been cut to £23 lower tier and £27 upper tier in the Sir Bobby Robson Stand and the Sir Alf Ramsey stand but season ticket holders renewing will save £196 against match tickets in the lower tier, the equivalent of nine free games.

Current season ticket holders who pay by direct debit will automatically be renewed for 2019/20 unless they tell the Club otherwise.

Season tickets will go on sale from 9am on Tuesday, April 23. For full price list and all information, click on

Supporters will also be able to pick up a season ticket brochure at the turnstiles for the game against Swansea at Portman Road on Monday, April 22.


If I’m a current season ticket holder and want to renew, how do I go about it?

If you pay via the Club’s Direct Debit scheme, then your season ticket will automatically be renewed for next season but at the new lower price. You don’t have to do anything, it’s that simple. If you are a season ticket holder but not on the Direct Debit scheme you can renew online at or at the Planet Blue store.  

What if I’m not a current season ticket holder but want to purchase?You can do so via or in person in the Club’s Planet Blue superstore at Portman Road, or by calling the Ticket Office on 03330 050503.

Is the Club’s Direct Debit scheme still interest free?
Absolutely. If you purchase or renew before the Early Bird deadline and want to use the Direct Debit scheme, your payments will be split over 12 months. If you purchase after the Early Bird deadline your payments will be spread over a shorter period.  

How much can you save by purchasing at the Early Bird rate?
Those renewing get the best price. They can save close on £200 against match tickets in the lower tiers of Sir Bobby Robson and Sir Alf Ramsey stands. Anyone buying a season ticket that is not renewing will be saving 7.5 per cent against last year's season ticket price. 

Tell me about the Town Targets so I’ve got it right? 
It’s simple. If 12,000 season tickets are sold before the Early Bird deadline of May 6 prices will drop by an additional 10 per cent. If 13,000 sold that’s a 15 per cent discount; if 14,000 are sold, an extra 20 per cent drop - got it!

What about match tickets?
They have been cut to £23 lower tiersall around the stadiumand £27 upper tier in all bar the central areas of Cobbold and Co-op stands.

When do season tickets go on sale?
9.00 am April 23.

What happens if I don’t purchase a new season ticket until after May 6?
The season ticket will be increased to full price.

How can supporters contact the Club with any enquiries?
The Ticket Office enquiries line is 03330 050503, Monday to Friday - 9am to 5pm. 

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