Three year deal sees Club help environment as well
Ipswich Town have linked up with iPRO Hydrate in a deal that will see the company provide Blues with their Informed Sport Approved range of healthy hydration drinks for matchday and in training until 2021.
The low sugar recipe drinks, which are free from artificial sweeteners, colours and flavours, will work to keep players at optimum hydration levels without adding unnecessary sugar or chemicals to their diets.
As part of iPRO’s sustainability policy, the Club have also increased their allocation of iPRO reusable water bottles to reduce the usage of single use plastic water bottles. The iPRO Hydrate 500ml bottles are 100% recyclable and use a minimum of 50% recycled plastic.
“We are proud to add Ipswich Town to our collection of professional football club partners and are glad to be supporting not only the first-team but also the other representative teams from the Club,” said iPRO Hydrate commercial manager, Lucy Darrall.
“Maintaining optimum hydration is key for professional athletes to perform at their best and iPRO Hydrate are committed to providing players with a naturally sweetened drink that delivers fast rehydration.”
Town’s fitness coach, Jim Henry, added: “Ipswich Town are delighted to be working with iPRO Hydrate.
“iPRO products are used regularly by our players both before and after training and of course on matchdays.
“iPRO Sport utilises stevia - a natural sweetener with zero calories and no artificial colours or flavours. Electrolytes in the product help our players stay hydrated, keeping water in the muscle to help prevent de-hydration which could cause cramp or even injury.”