“We have to rebuild from top to bottom, on and off the pitch"
Paul Lambert says success at Portman Road goes beyond getting out of League One at the first time of asking.
Blues will be one of the favourites to win promotion back to the Championship when the season gets underway at the start of August and while the Town boss recognises the expectations he is also looking long term.
"Our first target is to get back to the Championship,” Paul told the Club website.
“It’s going to be tough. There are some big clubs in the division and when you look at the budget Sunderland have got. We will be nowhere near that.
“That’s the challenge for us but success for me also means about the long term, putting an infrastructure in place for the next six years, not six weeks or six months.
“We have to rebuild from top to bottom, on and off the pitch. The standards have dropped for a club of this stature and with the history behind it.
“It’s a big job, a huge job to turn things around. It’s a challenge we will take on though."