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Club News


17 April 2020

"SeatGeek’s technology will allow us to strengthen communication with our supporters"

Town have followed Manchester City and Leicester amongst others in teaming up with SeatGeek, the global leading mobile-focused ticket platform, in a multi-year partnership.

The deal will see SeatGeek serve as the Club’s primary ticketing partner from the 2020/21 season and will bring supporters a much improved ticket purchasing experience, especially on mobile devices as SeatGeek continues to expand its presence in the UK sports market, now ticketing nearly half of the clubs in the top two leagues of English football.

Town selected SeatGeek after a close examination of the ticketing platforms on the market and will use SeatGeek’s SRO technology to deliver a range of improvements for fans as well as streamlining an array of processes in the box office.

Supporters will see significant improvements to the purchasing process on desktop and mobile devices, while those working in the box office will be able to use SeatGeek’s rules-based engine to provide fans with better options when it comes to packages and pricing.

“We are incredibly excited to announce that Ipswich Town’s ticket offices will be powered by SeatGeek in time for the start of the 2020/21 season,” said Town’s director of retail operations, Lee Hyde.

“We are always looking to provide our supporters with the best possible experience and after an exhaustive process we have every confidence that we have selected the perfect partner in SeatGeek.

“Our fans will instantly notice an improved user experience throughout the purchase journey and SeatGeek’s SRO technology will allow us to strengthen communication with our supporters.

“SeatGeek’s approach to ongoing technical upgrades will ensure an extremely reliable, convenient and secure ticket purchasing process for fans.

“Ipswich Town will benefit from much improved flexibility in terms of selling tickets and a wider arsenal of functionality. Together we will work to introduce mobile-friendly ticket fulfilment with access control turnstiles at Portman Road allowing the scanning of tickets from mobile handsets. This will vastly improve the matchday experience of Blues’ fans from the start of the 2020/21 season.

“While match tickets, season tickets and memberships are at the forefront of the online ticketing experience, Town fans will also be able to book a number of hospitality packages for matches from the 2020/21 season onwards too. Further, detailed, information will be communicated to fans in due course with regards to the launch of the SeatGeek ticketing experience.”

Peter Joyce, Managing Director of EMEA Sport at SeatGeek, added: “Ipswich Town is a club with a proud history and we are thrilled to have them join the list of partners using SeatGeek’s ticketing technology.

“Our team are working closely with Ipswich to prepare for the season ticket launch and we look forward to the full rollout ahead of next season at Portman Road.”

Town join a growing number of UK based sports clubs that have chosen SeatGeek’s SRO platform to power their ticketing, including Premier League sides Manchester City, Newcastle, Leicester, Aston Villa and Wolves along with West Brom, Derby, Middlesbrough and Stoke in the Championship and a range of other clients across UK football, rugby and cricket, including the famous Lords Cricket Ground.

Photo: Lee Hyde and Peter Joyce celebrating a new partnership 
(photo taken before social distancing restrictions) 

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