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26 February 2020

New initiative for youngsters based on EFL research

Ipswich Town have introduced Town 7s, a new initiative that will give children the opportunity to celebrate their seventh birthday, along with seven friends, on a matchday at Portman Road.

Town 7s ran for the first time against Peterborough United on Saturday, 1 February, with 27 children enjoying their special day for the selected fixture.

Children that are registered on the Club's customer database and turned seven in January were invited along to the match along with seven friends and two adults - all free of charge.

Each invited party gets to meet the 'Town 7s Team' in the FanZone where they receive a goody bag including a birthday t-shirt, while the child celebrating their birthday also receives a birthday badge.

The introduction of Town 7s is part of the Club's long-term strategy to make ITFC appeal to young football fans and the number of U12 season ticket holders at Portman Road has risen 70% from last season.

Town's PR Manager Dan Palfrey told the Club website: "We know we have to be proactive and engaging with youngsters and this is another initiative we have started in the last year or so.

"It's great to see young supporters coming to Portman Road and the initiatives we have introduced means we are in a good place in terms of increasing the number of young Blues fans."

EFL Research conducted in the 2019 Supporters Survey suggests that the average age for a boy to watch their first live football game is seven years old and for a girl nine years old.

Along with Town 7s, the Club has also introduced Junior Announcer and Class of Blues this season, while School of the Day has continued to run having started in the last campaign.

The next Town 7s fixture is against Coventry City on Saturday, 7 March. The Club will write to children on the Club's database that have turned seven in February or will be turning seven later this month.

The Club will only contact six-year-olds that are registered on the Club's database. To register your child please click here or email for more information.

Terms & Conditions apply.


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