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Club News


9 July 2020

Most Sustainable Kit Ever Supporting adidas Primeblue

Town have today revealed the brand new away kit ahead of the 2020/21 season.

Working with official technical kit partner, adidas, Blues have developed the Club’s most sustainable kit ever. It's manufactured with adidas’ Primeblue technology, which features Parley Ocean plastic® which is made from recycled waste that’s intercepted from beaches and coastal communities before it reaches the oceans.

“With our fine county of Suffolk having such an expansive coastline, it's key that we look to endorse and support the outstanding work which adidas and Parley For The Oceans are carrying out," Town’s director of retail, Lee Hyde, told the Club website.

"The global impact that this sustainable manufacturing process could have on the environment is monumental. Keeping our areas of outstanding beauty clean and waste-free is something we should all strive to achieve.

“Choosing a Primeblue playing kit which is made with Parley Ocean plastic® enables the Club to play a very small part in assisting the efforts to clean up our oceans and promote a core focus on sustainability and recycling.”

As recently as September 2018, Town partnered with Grange Community Primary School to take part in a beach clean alongside Sky Ocean Rescue.

The new 2020/21 away shirt has a pale blue base colour, covering the shoulders, sleeves and deep ribbed v-neck and sleeve cuffs. Featuring an all-over graphic, that started life as a hand-painted design, the new Town shirt is certainly a design that will catch the eye. A sharp blue contrast adorns the adidas logo, adidas signature 3-stripe branding, Ipswich Town club crest and the new chest sponsor branding of Carers Trust.

Away Shirt.jpg

The accompanying shorts and socks, also manufactured from Parley Ocean Plastic®, both match the pale blue base colour of the shirt, with sharp blue adidas and Club branding, and a white back of short sponsor logo of Town’s sponsor partner,

Away Short_2.jpgTown have worked with the EFL’s partner to develop a bespoke colour of player name and number licensed font. This has been matched to the sharp blue colour of the contrast detailing, ensuring an as 'aesthetically pleasing' look as possible. Player worn shirts will also feature the ‘Thank You NHS’ back of shirt charity sponsor, again in sharp blue.

Town will have two alternative goalkeeper kits for 2020/21 to choose from when on the road. The first is an all black kit with sharp blue contrast detailing to the v-neck and side panels of the shirt. Again, as with the away shirt, the adidas branding, Club crest, sponsor logo and player name and numbers will be in the sharp blue contrast colour.

Away GK Shirt.jpg

The third goalkeeper kit option is an all coral coloured kit, with black branding as per the home goalkeeper kit. This option will be available to fans too and is likely to be launched with the away kit on general sale.

Fans can pre-order the brand new away kits now at, for immediate delivery as soon as these are received at the Club. This is likely to be late-August currently, although still to be confirmed due to the ongoing uncertainties caused by the Coronavirus pandemic.

Due to the current guidelines around social distancing and the advice given to retail stores, the full pre-order process will be online only. Fans are not able to pre-order the new kit from the Planet Blue store which re-opened on Friday, 3 July.

Disclaimer: Any player images featured within this campaign feature 2019/20 squad numbers and are not necessarily those which will be worn in 2020/21. Player name & number shirts/shorts will not be printed, and cannot be ordered until the official squad numbers are released for the 2020/21 season by the Club.


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