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Club News


23 June 2020

Town's new look for 2020/21 to be revealed soon

Town’s kit launch for the new home and away shirts has been the most challenging the Club’s retail team have faced.

Blues’ look for the 2020/21 season is set to be revealed over the next couple of weeks but with COVID-19 affecting the availability of players to ‘model’ the kit and production issues to be combated, it will be a kit launch with a difference.

“This kit launch is unlike any other the Club would have had to contend with. It’s certainly been the most challenging,” Town’s director of retail operations, Lee Hyde, told the Club website.       

“We’re as keen as possible to bring all kits to the supporters as soon as we can with the launches that they deserve.

“The hope is the Club can still reveal the home kit for the new season before the end of June. This does rely on a number of things falling into place but if it’s not then, it will certainly be within the first week of July.

“The away kit is likely to be revealed shortly after the home kit and we will be in a position to be able to take pre-orders immediately upon revealing the new look to the fans.

“The full pre-order process will be carried out online only due to the challenges around social distancing and managing crowds in the superstore.”

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