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Club News


24 June 2020

COVID-secure Planet Blue set for July 3 return to business

Town’s Planet Blue superstore is due to re-open on Friday, 3 July following a lengthy closure due to the COVID-19 pandemic.

Blues’ retail team have been working hard to ensure the store is COVID-secure and as safe an environment as possible for both staff and customers.

Supporters can expect to see a vast number of changes to the look and feel of the store. Guidance from the Government and the British Retail Consortium has been followed when planning the re-opening and will continue to be followed throughout the store once open.

“I’ve been working relentlessly to ensure fans have had full access to the Town product range via our online store and now it’s time to focus on getting the superstore back up and running,” Lee Hyde, Town’s director of retail operations, told the Club website.

“We’ve made a number of significant changes to the store operation and we’re doing everything we possibly can to ensure the safety of our staff and customers.”

So what’s changed?

  • Store trading hours initially will be reduced to 10.00am-4.00pm, Monday to Saturday. This is to allow the Club to make deliveries and stock the store outside of these hours
  • The number of customers allowed in the store at any one time will be limited to 15 people
  • There will be socially distanced queue markers both inside the store at till points and outside the main entrance to guide those queuing
  • All customers visiting the store will be asked to follow social distancing guidelines, both on the shop floor and at the till points
  • Floor tape markings will suggest socially distanced positions in order to shop each area
  • All customers accessing the store will be asked to use provided hand sanitising stations throughout their visit
  • Hand sanitiser will be provided upon entry, upon accessing the first floor and at all till points
  • Some staff colleagues may be wearing face coverings – these are provided and are optional
  • Customers will be requested to shop solo, where possible, other than those with children
  • Staff will be constantly cleaning high touch-points within the store and will have a much increased cleaning rota in place throughout the day
  • There will be a lot of additional signage in-store, reminding customers of the new procedures
  • The two staircases accessible within the store and some shop floor areas will be one-way only
  • Protective screens will be installed at all till points to protect both customers and staff colleagues
  • There will be no access to changing areas although this will be continually reviewed
  • The store lift will be limited to two people at any one time
  • Customers will be encouraged to use debit/credit cards only, where possible, with the new contactless limit available to £45
  • There will be no seating available within the store
  • Some areas of the store will be de-stocked to allow for new layouts
  • All returned products will be quarantined for a period of 72-hours prior to being made available for sale

Customers should take confidence in the steps taken by Ipswich Town Football Club to ensure the store environment remains as clean as possible throughout the next stages of the Government lockdown.

Those not wishing to visit the store in-person at the moment are encouraged to continue to shop online at The upcoming 2020/21 adidas kit pre-order process will be carried out online only.

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