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Club News


30 June 2020

UEFA Cup triumph 40th anniversary celebrated in style

Town have revealed the brand new look for 2020/21 with the unveiling of the home kit.

As the Club head into the 40th season celebration of the famous 1980/81 triumph in the UEFA Cup, Blues have worked alongside technical kit partner adidas to develop a shirt with more than a nod of recognition to Sir Bobby Robson’s successful team.

Home Shirt.jpg

For the first time since 1995, Town’s home kit carries the historical badge which adorned the shirts on that famous night in Amsterdam. The one-off embroidered crest, which includes celebratory 'UEFA CUP 40 YEARS' insignia, is also added to the 2020/21 home goalkeeper kit too.

Home GK Shirt_2.jpg

Sir Bobby famously described the 1980/81 team as 'his greatest ever Ipswich team – the perfect jigsaw’. This quote is added to the inner back-neck of all adult and junior home shirts.

The Rank Group Plc, who owns Magical Vegas, has ‘gifted’ the front of shirt sponsorship to the charity, Carers Trust.

Carers Trust’s CEO, Gareth Howells, said: “We are thrilled to see unpaid carers recognised with the Carers Trust logo featured on such a special commemorative shirt. On behalf of all the unpaid carers we work with, I’d like to wish Ipswich Town every success for the new season."

John O’Reilly, Rank chief executive, added: “We’re proud of our partnership with Carers Trust and we’re continually looking at ways in which we can further support the charity.

"We’re delighted that this sponsorship will shine a much needed spotlight on the fantastic work Carers Trust do in supporting unpaid carers across the UK."

The shirt will carry an updated EFL name and number font, once again supporting the EFL’s charity partner, Mind. As reported earlier in the year, fans will also have the opportunity to add the ‘Thank You NHS’ charity logo to the back of their shirt, with all profits raised being added to the fundraising efforts for the local NHS Ipswich & Colchester Hospital’s Charity.

A white ribbed rounded v-neck, white sleeve cuffs and adidas’ signature three-stripe shoulder detailing complete the new look shirt.

The kit sees a seasonal change to blue shorts, with white trim, and a refreshed blue home sock with white turnover trim. The new shorts are once again reminiscent of the second-leg of the final against AZ ’67 Alkmaar in '81.

Home Short_4.jpg

The brand sits prominently on the shorts. Company Principle, Nick Golding, said: ‘‘We are delighted that the logo adorns the new kit which is a tribute to such a successful period in ITFC’s history."

adidas, Town’s technical partner since 2014, have manufactured the shirt using their sweat-wicking AEROREADY fabric, which is made with 100% recycled polyester to save resources and decrease emissions. Breathable mesh panel inserts under the arms of the shirt and within the back of the shorts also assist performance.

Fans can pre-order the brand new kits now at, for immediate delivery as soon as these are received at the Club. This is likely to be late July at the latest, although still to be confirmed due to the ongoing uncertainties caused by the Coronavirus pandemic. Those pre-ordering will not only be the very first to receive their shirts, but will also receive a set of six luxury postcards (worth £15) designed by illustrator George Ripton. Each postcard will depict a scene from the famous ‘80/81 successful journey to the UEFA Cup final.

Due to the current guidelines around social distancing and the advice given to retail stores, the full pre-order process will be online only. Fans will not be able to pre-order the new kit from the Planet Blue store upon it’s re-opening on Friday, 3 July.

Disclaimer: Any player images within this campaign feature 2019/20 squad numbers and are not necessarily those which will be worn in 2020/21. Player name and number shirts/shorts will not be printed, and cannot be ordered until the official squad numbers are released for the 2020/21 season by the Club.


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