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3 November 2020

Blues work with Adidas and deliver kit bundles to local teams.

Club partner Adidas have launched an initiative designed to help grassroots and amateur football teams across Europe with a provision of 150,000 free kits. The adidas Football Collective: For the Game experience will be live through and the adidas app.

Town and Adidas have donated kits to Unity FC – a local refugee team who compete in Division 3 of the Ipswich and Suffolk League.

Further kits have also been donated to Coplestonians girls U14s and to Ipswich Town Community Trust’s disability programme.

In 2020 the future of football clubs across the world has been thrown into doubt more than at any other time in recent history. In Europe, whilst the top divisions at the elite level have largely returned to entertaining fans and playing in stadiums, there are significant challenges at lower levels of football.

Traditional revenue streams that maintain football have been severely affected and at the amateur level particularly, there is no safety net or support structure in place to keep clubs and teams going through this challenging time. One of the biggest financial considerations for a club or team at this level is the purchase of their kit, which not only has an important functional purpose but creates identity, belonging and connection.

To alleviate this concern for teams and clubs adidas have created the adidas Football Collective: For the Game initiative that will deliver 150,000 kits to over 10,000 teams across Europe throughout November with adult, women’s and youth sets being provided. The largest ever support of its kind from the brand is now live with teams or individuals being able to simply sign up to win a kit at or the adidas app. The opportunity will close on November 9th at which point adidas will draw the winners at random and they will receive their kits latest mid-December.

Christian Leiser, VP adidas Football Europe said; “Whilst it’s been amazing to see the game we love return to our screens we know that football’s real power lies in its simplicity and universal appeal. Football kits are one of the few things you need to create a game and bring people together though sport. We hope that the adidas Football Collective: For the Game initiative will help footballers across Europe continue to enjoy the game they love.”

As well as provision of men’s, women’s and youth kits there will be a range of colourways and sizes available. The initiative will be open to footballers in the following countries; UK, Republic of Ireland, Italy, Belgium, Netherlands, Spain, France, Switzerland, Austria, Germany, Poland, Hungary, and Czech Republic. Simply visit, go through the adidas app or connect with participating local teamwear retailers.

For further information please visit or follow @adidasfootball on Instagram or twitter to join the conversation.


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