Blues continue support to help older fans in the commmunity
To help tackle loneliness, 20 elderly Town supporters are virtual mascots for today's fixture with Shrewsbury.
As the nation goes through a second lockdown, contact with family and friends continues to be limited, with social and leisure activities restricted, which can cause feelings of loneliness, particularly if you live on your own.
During the first lockdown, Blues first-team players and management phoned round our elderly season ticket holders to check in on them as part of the Keep the Town Talking campaign.
Today's virtual mascots - an initiative that has been available free of charge - have all received a video message and a signed letter from a first-team player.
Pictures and names of all of the nominated fans have been included in the matchday programme, with all mascots receiving a complimentary copy alongside a pair of winter gloves from the Club's Planet Blue superstore.
Since games have been played behind closed doors, the Club launched a virtual mascot package for young Town fans aged 14 and under. Games are available to book on up until February 2021. The package is priced at £25 – if you would like to book, please CLICK HERE.
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If you or someone you know is struggling with loneliness, Age UK have a free advice line. The service is available 8am-7pm, 365 days a year. Call 0800 678 1602.