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11 November 2020

Blues aim to tackle loneliness beginning with virtual mascot initiative for elderly fans

The Club will have elderly Town supporters who live on their own as virtual mascots for the game against Shrewsbury on 21 November to highlight loneliness.

Town will open up nominations for elderly fans to be virtual mascots. Included in the experience is a video message and signed letter from a first-team player. A complimentary Planet Blue gift will also be included in the package.

It is estimated that 2 million people over the age of 75 in the UK live alone. Closer to home, in Suffolk more than half of over-75s live alone.

As the nation goes through a second lockdown, contact with family and friends continues to be limited, with social and leisure activities restricted, which can cause feelings of loneliness, particularly if you live on your own.

During the first lockdown, Blues first-team players and management phoned round our elderly season ticket holders to check in on them as part of the Keep the Town Talking campaign.

The virtual mascot experience for elderly fans will be free of charge. If you would like to nominate and surprise an elderly Blues fan who is living alone, please email with the following details:

  • Nominee’s name, age and address
  • Nominee’s living situation
  • Nominee’s history of supporting Town (how many years a season ticket holder etc)
  • Why the nominee deserves recognition
  • Your relationship to the nominee

Since games have been played behind closed doors, the Club launched a virtual mascot package for young Town fans aged 14 and under. Games are available to book on up until February 2021. The package is priced at £25 – if you would like to book, please CLICK HERE.

Please note, all data will be stored confidentially and securely.

If you or someone you know is struggling with loneliness, Age UK have a free advice line. The service is available 8am-7pm, 365 days a year. Call 0800 678 1602.

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