"We huffed and puffed but it wasn't a strong enough performance to get anything from the game really"
Stephen Ward is hoping tonight's defeat to Hull serves as a wake-up call to the Town squad.
A second-minute strike from Mallik Wilks had Blues on the back foot at Portman Road, with Josh Magennis and Tom Eaves also on target for the visitors.
Town controlled large parts of the first half after the early setback, but were unable to find the net.
"We conceded early and gave ourselves a mountain to climb," Wardy told iFollow Ipswich.
"I felt we reacted well, got into some good areas, then the sucker punch was before half-time. That was sloppy from our point of view.
"We huffed and puffed but it wasn't a strong enough performance to get anything from the game really.
"We were too honest trying to find the perfect pass and sometimes we need to be a bit more strong minded and streetwise.
"These things happen in football, the scoreline probably doesn’t reflect how the game went, but they were clinical and street wise,
"It's a wake up call for us because there have been a lot of games where we've looked good on the eye, but we haven't been ruthless. We need a reaction because we have to prove we have the stomach for the battle this season."