Blues boss on recent form, expected changes and Addicks assignment
Paul Cook said players must show they want to be part of the change expected to occur at Town in the coming months.
With Blues under new ownership and management, and a number of first-team players out of contract at the end of this season, this summer will likely see plenty of comings and goings at the Club.
"What we've offered recently, and I include myself in that, is not good enough. It's absolutely nowhere near good enough," the Town manager told iFollow Ipswich.
"Whether we endure more short-term pain, we'll see.
"Longer term, going forward, this club must and will change. We're now waiting to see the reaction of the players in terms of who wants to be part of the change.
"That's the challenge for us. For the fans, my message is the same - the Club will change. We have new owners and investments will come into the team, the stadium, the training ground and hopefully the town itself.
"I want everyone to come to games with a feeling of pride and with a smile. At the moment we're certainly not going into them with pride, and we're not wearing a smile."
Paul also spoke about Saturday's meeting with Charlton Athletic, with his side hoping to leapfrog the Addicks in the League One table.
Three points at The Valley would see Town move up to at least eighth place, and possibly seventh depending on results elsewhere.
"On tomorrow's game, it's a really big challenge for us, but I have a feeling we can meet it. We'll find out at full-time if I was right or not."
The full interview with Paul is available on iFollow Ipswich.