"The motivation should come from the pride you feel wearing the shirt, and the disappointment when you get hurt"
Paul Cook said Town must aim to finish the season on a strong note.
Blues have four games remaining this term, beginning with a home game against AFC Wimbledon tomorrow.
"For our supporters we need to show a strong mindset," the Town boss told iFollow Ipswich.
"We give goals away easily and don't score, and we have some moments in games but let them get away from us. It's a fragile culture.
"When we experience any disappointment it makes us go the wrong way, rather than facing up to it.
"But the next game is always an opportunity. The sun should be shining and we're playing at our stadium. Players shouldn't really need motivating in those circumstances.
"The motivation should come from the pride you feel wearing the shirt, and the disappointment when you get hurt. I expect a good reaction tomorrow.
"Of course we want to finish the season strongly, that's the aim."
The full interview with Paul is available on iFollow Ipswich.