"Forget ability, sometimes that's not what wins you games, it's hard work and graft"
Paul Lambert says his side's work rate must improve from last weekend's defeat to Swindon, and in particular from the first-half display at Portman Road.
Post-match analysis showed that as a collective Town covered less distance in 90 minutes against the Robins than they have in other games this season.
Blues will look to bounce back when they take on bottom-of-the-table Burton Albion tomorrow afternoon.
"We have to work harder than what I saw on Saturday. We have to run and we have to fight," the Town boss told iFollow Ipswich.
"We need to do all the basics. Forget ability, sometimes that's not what wins you games, it's hard work and graft.
"We didn't put the yards in and we lost. I think we thought ability would take us through. You win nothing without hard work so we need to get that back.
"The lads know it. We looked back at bits together and they could see it for themselves. That can't happen."
See the full interview with Paul below.