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Club News


6 May 2021

“The Club is a big part of the community and this is my way of showing my support,” says music icon

He’s an era-defining artist who has netted an array of accolades across his recorded music and live performances. He even holds the official record for the most-attended tour of all-time.

He’s a favourite son of Suffolk - and a Town fan. It’s Ed Sheeran, of course, and he’s the new shirt sponsor of the Club’s men’s and women’s first-teams.

The music icon, who ended his Divide tour in his hometown in front of 160,000 people over four nights at Chantry Park  in August 2019, has agreed an initial one-year deal with Blues.

“The Football Club is a big part of the local community and this is my way of showing my support,” said Ed.

“I have always enjoyed my trips to Portman Road and I’m looking forward to going back there as soon as supporters are allowed into stadiums again.

“With the new owners from the US coming in, there are sure to be exciting times ahead for Ipswich fans, including myself. Hopefully we can stop being sloightly on the huh!”

But what does that logo on the front of the shirt mean? “All will be revealed in time," added Ed.

Town’s director of sales, Rosie Richardson, said: “We are obviously thrilled that Ed has agreed to become our shirt sponsor next season.

“I have worked with Ed and his management team on various initiatives over the years and welcomed Ed and his guests to Portman Road for many games. He has shown his support for his hometown in lots of ways and this is another example of that.

“We look forward to seeing Ed - and every other supporter - back at Portman Road next season.”

Pre-orders for the new home shirt are expected to start from early June. 

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