"It's well documented what a strong supporter of the Club he is and I think it's fantastic for everyone involved"
Ed Sheeran's sponsorship of the first-team shirts next season is great news according to Town manager Paul Cook.
It was announced yesterday that the world-renowned singer and lifelong Blues fan would be sponsoring men's and women's shirts for the 2021/22 campaign.
"I think it's great for the Club," Paul said.
"It's well-documented what a strong supporter of the Club he is and I think it's fantastic for everyone involved.
"He's a sponsor but he's also an ally because of his loyalty. Hopefully this is the start of a very positive summer for Ipswich Town.
"It contributes to a feel-good factor as well, and that has been missing at the Club.
"Like I say, hopefully it's one of a number of good stories about the Club."