Local charity exposure for Sunday's clash
Suffolk Mind will be virtually taking over Sunday's home game against Fleetwood Town to promote the importance of mental wellbeing.
A virtual bucket collection will take place online with supporters encouraged to donate to Suffolk Mind. Town's players will warm-up in bespoke Suffolk Mind t-shirts to raise further awareness on the importance of mental health.
The local charity, who Town have been working closely with for three years now, hope that mental health-themed matchdays like this will raise awareness and encourage conversation among football fans about their mental health, and raise vital funds for the services they provide in the local community.
Though the charity and its volunteers won’t be able to interact with fans face-to-face at the match, they hope that by working with the Club on a virtual takeover they can raise awareness about the support they offer and raise funds at the same time.
The virtual charity matchday comes as part of Mind’s partnership with the EFL, which has already seen the squiggle of Mind’s logo appear on the shirts up and down the leagues. Over the course of the partnership, Suffolk Mind has built closer links with the club by delivering training and support to help bring a lasting legacy around mental health in football.
Lizzy Tuthill, Community Fundraising Coordinator, said: “Every year, one in four of us will experience a mental health problem. That could be one person in every family, hundreds of football players and many thousands of football fans. The effects of the pandemic have undoubtedly made things more challenging.
“We know that many fans have been particularly affected by the pandemic through missing out on the camaraderie and community spirit felt by being together on match days. Through this virtual charity match day, we want to let fans know that although we can’t all be together for the match, we are still here for them if they need support."