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Club News


14 April 2022

With winner from three-club shortlist to be announced later this month

Town have been nominated for the EFL's Kin + Carta Family Club of the Year award for the first time in the Club's history.

The Family Club of the Year Award honours the club that is leading the way across the EFL and continuing to push their standards to provide the very best experience for families and young fans.

MK Dons and Sheffield United are the other two nominees, with the winner being announced at the EFL Awards which take on Sunday, 24 April at Grosvenor House Hotel, Park Lane, London.

Throughout the 2021/22 campaign, the Club has placed a great emphasis on making Portman Road a welcoming environment for families as well as supporters of all ages. 

The FanZone has become increasingly popular with the introduction of more activities and a greater variety of food vendors. This led to a record 4,331 supporters entering the FanZone ahead of this month's fixture with Cambridge United. The nomination also follows the Club winning the Best Family Zone in the 2018/19 EFL Fan Engagement Awards.

Almost 700 young Blues have partaken in the First Time Fans initiative this season, which seeks to make a supporter's first visit to Portman Road even more special. Around 95% of parents of First Time Fans who haven't yet brought their child back for a second game have stated that they intend to do so.

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Junior Blues, the Club’s membership for young supporters from five years of age through to 15, continues to go from strength to strength with memberships selling out for the current season. Kane Vincent-Young was also named the Junior Blues ambassador ahead of the start of this campaign.

U12 season ticket holders have gone up by over 65% compared to last season, with 100% of supporters in a recent survey saying that they believe Ipswich Town is a family orientated club.

A wider offering for families has been available in the Club shop this season, while a focus has been placed on engaging young supporters through content in the matchday programme and on social media.

The Club continually strives to be as inclusive as possible, recently partnering with, and hosting a designated matchday for, the #HerGameToo campaign, as well as Conor Chaplin being named an ambassador for Rainbow Tractors, the Club's LGBTQ+ supporters group.

Town's PR Manager Dan Palfrey said: "We're absolutely delighted that the Club has been nominated for this year's award.

"We have made a lot of effort to engage with families and young fans in order to inspire the next generation of supporters. The fans have responded in brilliant fashion with record attendances in the FanZone as well as more fans engaging with initiatives such as First Time Fans.

"There are many more ideas in the pipeline but this nomination is positive recognition of the work that the Club is carrying out. A lot of people at the Club have contributed to this progress including Seb [Norton, family activities coordinator] and Lauren [Fellingham, family activities manager] who, alongside a committed team of volunteers, have strived to make Portman Road welcoming for all."

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