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#WORLDWITHOUTNATURE

2 March 2022

Club shows support for WWF campaign once again

In a bid to shine a spotlight on the catastrophic decline of nature, Ipswich Town has again pledged its support for WWF and joined some of the most popular worldwide brands to rally against a #WorldWithoutNature.

Today (3 March) marks World Wildlife Day, with brands and sports teams around the world showing the emptiness of a world without nature by removing images of nature from their logo.

Using the #WorldWithoutNature hashtag, the campaign will highlight the dramatic loss of biodiversity globally and the social and economic risks it poses. According to WWF’s Living Planet Report, average populations of mammals, birds, fish, amphibians and reptiles have dropped by an alarming 68% since 1970.

Every minute, we lose forest areas the size of 27 football pitches.

Marco Lambertini, Director General of WWF International, said: “All around us, the beauty and nature that we’ve long taken for granted are quickly disappearing before our eyes. We know that human activity has already resulted in wildlife populations plummeting by an average of 68% in less than a lifetime. Governments, businesses and consumers across the world must take bold action to reverse our impact on nature. That’s why we’re joining forces with some of the world’s best-loved brands, by asking them to remove nature from their logos, in a bid to highlight how desolate a world without nature could be.”

WWF’s #WorldWithoutNature activation was originally the brainchild of One Minute Briefs, having been first created on World Wildlife Day in 2020.

To learn more about WWF and the campaign, click here.

There could be more plastic than fish in the ocean by 2050.


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