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Club News


17 May 2022

Club ranked best in League One for Family Excellence

​​Town are amongst 65 EFL clubs to have achieved Family Excellence status for 2021/22 season.

The Club have received Family Excellence status now for the 14th consecutive season, which recognises continuous improvement and best practice in family engagement across the League and rewards clubs in their efforts to attract and retain young fans of the future.

The award follows on from the Blues being named Kin + Carta EFL Family Club of the Year at the recent EFL Awards by leading the way across the EFL and continuing to push their standards to provide the very best experience for families and young fans.

Now in its 14th year, the Family Excellence Scheme is an ongoing consultation programme, which aims to drive continuous improvement and best practice in family engagement across the leagues.

The scheme sees each EFL Club receive two 'mystery family' visits throughout the season, with their feedback and reports determining whether each respective club would achieve Family Excellence status.

The Club's first visit was at home to Bolton in September, before the second visit in March against Portsmouth. The Blues came out with the highest score in League One for our second visit with the FanZone earning rave reviews.

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EFL Chief Executive, Trevor Birch, said: would like to congratulate the record number of Clubs that have achieved Family Excellence status this season. Ensuring a memorable matchday experience is vital to attract the next generation of young fans, so its great to see so many clubs excelling in this area.

Fans returning to EFL clubs in their millions this season has been fantastic to see and club staff should be commended for going the extra mile to make the matchdays engaging for families attending live games.

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